Emarketeers offer public training courses or in-house tailored training to individuals or businesses looking to enhance their online skills and further develop their internet marketing strategies. Their training courses are accredited and recognised by the Chartered Institute of Marketing, and contribute to the CIM's Chartered CPD Programme.
Course bookings had previously been manually processed. As the number of bookings increased this meant lots of invoices had to be produced and tracked, and these administrative tasks were detracting from running and marketing the training courses.
We were asked to streamline the system, taking payments online and integrating lead tracking.
In partnership with FIFO Digital Media we produced a fully rebrandable booking system, integrated with both Salesforce and Paypoint for automated payment processing. Voucher codes (single use/multiuser) were integrated from the beginning, allowing discounts to be offered to existing customers.
All leads are collected and managed using Salesforce for efficient marketing. The site is built on the MODx CMS.