Toto - the diy tshirt shop

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Toto is an internet business startup offering custom printed t shirts and online merchandising to indie label bands.

Our role

We were initially hired as consultants to perform a technical feasibility study and advise Careless Talk on turning their business plan into a small business start up, and a financial plan for the development costs. We then worked as part of a multidisciplinery team, implementing the website's backend and areas of the frontend, and assisting their Flash developer with debugging and testing.

If you are thinking of starting your own business, we'd be very keen to hear from you. Please use the form at the bottom of this page or give managing director Peter Bowyer a ring on +44 (0)845 123 8008.

Notable features

  • AMFPHP - the rich frontend is implemented in Flash and Flex, and our backend communicates via the industry standard AMF.
  • Dynamic image management
  • Realtime image composition and generation, which can be switched to an asynchronous queue when needed
  • Order management and print fulfillment, making this business start up very efficient.
  • Integration with third-party T-shirt printers in the UK and USA
  • Affiliate payments



Project Details

Client: Careless Talk Ltd
Date: 2009
Scope: Strategy, AMF, E-commerce, Image manipulation

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